Alex Minder

Member of the Board of Directors
University of Applied Sciences in Business

My Expertise

With over 20 years of experience as a CEO in internationally active, publicly traded consumer goods companies, I have developed a deep understanding of diverse business challenges. During my 13 years as a member of the executive board of Valora Group and CEO of Valora Trade—the leading European distributor of fast-moving consumer goods with 12 country subsidiaries—I managed a broad range of corporate activities. These included the successful strategic realignment of the group, numerous acquisitions, and the sale of specific business units. Since January 2017, as a member of the board of directors of the Wilhelm Group, my goal has been to pragmatically apply my expertise to support this owner-managed, agile business group.

Key Responsibilities

  • Defining strategic cornerstones
  • Providing market development insights
  • Offering operational support to three branch offices

My Passions

The diversity and beauty of the Surselva region in Grisons regularly inspire me to engage in various sports activities, regardless of the season. Fortunately, my entire family shares my passion for this magnificent region and certain sports. Whether skiing, mountain hiking, or playing golf, our shared adventures are always memorable. Another passion of mine is contemporary literature—my evening reading sessions can sometimes last endlessly.

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